Our Manifesto.

I've been involved in digital marketing full time since 2003. I started out as a super affiliate in some of the most difficult and competitive industries at the time. In 2005 I pivoted to e-commerce where I founded and served as CEO of a parent company that owned/operated 7 different online retail brands. We employed over 40 people, generated over $4 million in yearly revenue, and the company's portfolio ranked #1 in Google for many different highly competitive keywords.

In 2012 I realized that my passion wasn't in running an ecommerce business, but rather my passion was in digital marketing. I started a new digital marketing agency helping local businesses dominate their competition. I was fortunate enough to work with all different types of businesses from lawyers to dentists, retailers to B2Bs, and many more. We employed a team of 5 people, generated over a million dollars annually, and were growing at a very rapid pace.

While the work was extremely fulfilling, I found the varying nature of our client's industries to be challenging. With enough experience, switching industries is easy, but building the efficient processes that drove ROI was next to impossible without micromanaging each campaign. A lot of digital marketing agencies focus on growth (ie: getting more clients) and consider results to be secondary (ie: they don't care if your phone isn't ringing), but for me that was unacceptable.

Before ever working with a personal injury lawyer I had the common but unfair opinion that PI lawyers were ambulance chasers. After having the chance to work with a personal injury firm I quickly understood that while settlement mills do exist, more importantly personal injury lawyers work on a contingency basis. Regardless of a person's financial might, they can receive top tier representation when they need it the most. I've also found that personal injury firms are some of the most generous firms with helping their local communities. It's fair to say, my opinion of personal injury law firms in general changed completely, and so did my focus.

I slowly started focusing more and more on helping personal injury lawyers dominate their local markets. The industry is competitive enough to fulfill my creative side, while also knowing we're helping people in need find the right representation who's going to get them maximum compensation. It's a win-win. For the first time in my career, I knew exactly what I wanted to do.

That's the short version of why PIMnerds exists: we exclusively help one personal injury firm per city dominate their local market, and everywhere their next client is looking. The platforms keep evolving. The fundamentals don't. Twenty-plus years of doing exactly that in fiercely competitive markets is what we bring to every firm we work with.

Now that you know why I do what I do, let me tell you a couple random things about myself:

• I'm die-hard Toronto Maple Leafs fan. 🥲
• I've lived in 4 different countries, and traveled to over 20.
• I love standup comedy.
• I'm very close with my family and friends, I believe strong relationships with those we love make us better people.
• There's only two things I hate in this world, people who are prejudiced against other people's cultures, and the Quebecois.