Case Studies.
The Firm
Founded in 1981 and operating in a very competitive market. The firm was founded by the father, later joined by his two sons — initially as associates, eventually as partners — plus another associate. They had worked with FindLaw.com for years. Growing frustrated with the lack of results, they switched to a local agency.
The Problem
Both FindLaw and the second agency worked hard in the beginning, but it was short-lived. The firm had a steady intake from word-of-mouth and professional referrals — but online leads weren't moving. They were patient. They didn't expect overnight results. They just expected the promised results to eventually materialize. They didn't.
Our Approach
We offered to do their internet marketing contingent on a dramatic increase in online leads. We deferred any payment until they were 100% confident they weren't headed back to the same situation as their last two providers.
We'd already done a competitor analysis and an SEO audit before the call, so we got to work immediately. Within 48 hours we improved their PageSpeed Insight score from 32/100 to 93/100 mobile and 64/100 to 99/100 desktop. We overhauled the site structure, optimized practice-area pages, solidified domain authority via directory submissions, and ran a backlink gap analysis to mop up low-hanging fruit. Entire process: 12 days.
The Results
Our agreement gave us 60 days to earn their confidence. On day 27, they scheduled an impromptu call to say they were ready to lock in.
Three years later, they're receiving over 75 phone calls/week with an average of 25% qualified, plus another 8%referred out to a workers' comp firm.
The Firm
A large firm — 2 founding partners, 60+ additional lawyers, a very large office staff, presence in 12 states. They had an in-house marketing team handling media buys, print, local sponsorships, social, and branding. They worked with one SEO agency they'd grown with, plus a separate PPC agency running Google Ads and Meta.
The Problem
State-level managing partners felt their SEO wasn't performing as well as it could. Their PPC provider was telling them the SEO team could do better. The in-house marketing team didn't have an SEO specialist but didn't think the SEO agency was the right answer either — they wanted the founders to expand the in-house team. Loyalty to a long-tenured agency on one side, a lot of voices of concern on the other.
Our Approach
They approached us to quote ongoing services. We declined — they were too large for our model, which is built for small-to-mid firms one-per-DMA. After some back-and-forth, we agreed they'd be best served by a neutral voice to provide clarity.
We ran extensive competitor analyses for each location, broke down market share by competing firms in each, identified where they were underperforming, and ran full SEO audits on all 12 locations. We compared each audit against the top three competitors in the cities/states where they were underperforming most, and drew conclusions from there.
We delivered a report to the founding partners that confirmed they were underperforming versus what the agency had been reporting. The agency had been downplaying market opportunity. We provided the data and research to refute the claims conclusively.
The Results
The firm hired a full-time SEO specialist and we conferred with them to share findings and a roadmap. Once the new hire implemented the recommended changes, online leads climbed across many of the cities and states that had been neglected.
One managing partner of an office in a smaller market reported 50 additional car-accident cases signed up in the ensuing year. The previous year: 3. He thanked our team profusely for being the catalyst of change.